SIAL China 2020

September 28 - 30, 2020

National Exhibition and Convention Center (NECC)
Shanghai, China

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SIAL China offers you an exceptional platform to introduce your products in this fast-growing market. China is Canada's second largest agri-food exporter with both huge sales potential for commodities as well as specialty products. Take part in this must-attend event and join more than 4,500 exhibitors, 123,000 visitors and nearly 200 000 square meters of exhibition space in 17 halls.


In an effort to educate the Chinese population about the consumption of healthy foods, the country’s government has launched a series of advertising campaigns. This has significantly boosted the growth of healthy, organic food, especially among the middle class (MarketLine, 2019). Considering the growing number of food scandals in the country, Chinese people now value their health and food safety (SDC, 2019), which stimulates the purchase of foreign products. Perceived as reliable, healthy and safe, an increased number of Chinese consumers are willing to pay more for imported products. In this context, leveraging Canada's brand image could allow your company to penetrate this high-potential market (Globe and Mail, 2017).

Join the Canada Pavilion to showcase your quality products!


Exhibit at this trade show under the Export Group's umbrella, in a generic formula and benefit of several advantages including:


  • Structure and carpet in the Canada pavilion ;
  • Company signage ;
  • 1 table ;
  • 3 chairs ;
  • 1 lockable counter ;
  • 1 tall display case ;
  • 1 graphic panel (Exhibitor will have to provide high resolution graphic files. Dimensions to come) ;
  • 1 standard electrical outlet ;
  • Services of a translator for the duration of the fair ;
  • On-site coordination of the event and presence of an Agri-Food Export Group representative during the entire event ;

Financial assistance for exhibitors

  • 50% reimbursement of one economy class airfare for a maximum eligible amount of $1 100 (1 per exhibiting company);
  • 50% reimbursement of one per diem of 425$, for a maximum of 4 days (1 per exhibiting company) ;
  • 75% financial assistance on extra furnishings for your booth and samples shipping (when consolidating with Group Export), up to a maximum of $6,000 of admissible expenses;


Limit subscription date :

July 01, 2020
  • Turnkey - 9 sqm regular booth (5 500,00 $)
  • Turnkey - 9 sqm corner booth (6 000,00 $) Full
  • Turnkey - 18 sqm corner booth (10 500,00 $) Full

Financial assistance for visitors

  • Reimbursement of one lump sum of $2,350 per company. To benefit from the lump sum, the company must provide a proof of travel and accommodation (if there is no accommodation, the lump sum can not be granted)
    • You will be entitled to an extra $500 if your company is located in one of the following regions:  Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec;


Limit subscription date Visitors :

April 30, 2020

Coordinator / contact

Audrey-Eve Neron

T 450-649-6266 | 1-800-563-9767 ext: 205