Maximize the results of your trade shows!

Feb 27, 2020


9h to 12h


5600 rue Hochelaga, suite 30

Montréal, Québec,  H1N 3L7

Snacks and drinks included

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****Please note that this training will be conducted in French only***


Experienced or new exhibitors, use your resources and your energy where it really matters.

Do not make the same mistakes as most exhibitors: discover how you can apply simple, logic and economic solutions that will transform your exhibits. Leave nothing to chance and fine-tune your exhibition strategy.




• Why too many trade shows are not profitable - The benefits and risks of trade shows

• Why and how to calculate the "Interaction rate with prospects"

• Why visitors participate in trade shows and how to take advantage

• How to evaluate the return on investment

• The 5 key elements of a successful exhibition :

1. What is a balanced team

2. How to create a good stand design

3. How to use promotional activities and social networks to their full potential

4. Turn vendors into competent stand animators

5. Follow-ups : 10 ways to follow the leads


**New in 2020**

Private coaching sessions in exhibition strategy with Julien Roy will be offered following the training for the subsidized cost of 60$ per company. Places are limited, so if you are interested, please contact us promptly. You can reach Genevieve Morin at


This training will be held in collaboration with the Conseil des Industries Bioalimentaires de l’Ile de Montréal (CIBIM)

Limit subscription date :

February 23, 2020The registration deadline is exceeded

Minimum enrollments for the activity to take place : 10

Available places : 16

  • Member price - Free
  • Non-member price - 195,00 $


Julien Roy, Face à Face Marketing 

For the last twenty years, Julien has been a trainer, consultant and lecturer in exhibition marketing. He has used his extensive experience in the world of trade shows to train more than six thousand companies, helping multinationals, large associations, business combinations and many start-ups. As a result, he became an expert of conferences, exhibitions, and event communication in Quebec.


* Priority given to Agri-Food Export Groupe Quebec-Canada's exporting members.


Registration is no longer available

Coordinator / contact

Geneviève Morin

T 450-649-6266 | 1-800-0563-9767 ext: 208