Webinar : Introduction to Amazon

Feb 01, 2021

10:00 am to 12:00 pm


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Buying online can be described as the evolution of commerce : it allows you to quickly compare and obtain products, while staying in the comfort of your own home. Even before the economic turbulances created by COVID-19, an annual increase of 9.9% until 2022 was forcasted for the online purchase of food products in Canada. In the United States, a growth of 18.2% was forecasted for 2019. While it was one of the least developed categories in North America, it will be the fastest growing in the years to come.
The development of the web as a sales and promotion platform offers a myriad of opportunities to Quebec agrifood companies, whether on the Canadian market or on the international markets.
Introduction to Amazon:
  • Amazon in numbers : Why and how Amazon became so popular.
  • What are the benefits for businesses to sell on Amazon?
  • Profile comparison : Vendor vs. Seller, FBM vs. FBA.
  • Documents, certifications and compliance : how to qualify for an account?
  • Calculating profitability and profit margin : is it worth selling on Amazon?
  • SEO applies to your product sheets : the elements of an exemplary product page.
  • The key factors for your success : reviews, brand registration and more!
  • Preparation for shipment to Amazon's warehouses : labeling, packaging, shipment, MSDS.

 *Please note this webinar will be conducted in French only

Limit subscription date :

February 01, 2021The registration deadline is exceeded

Minimum enrollments for the activity to take place : 10

Available places : 250

  • Member price - 45,00 $
  • Non-member price - 85,00 $


Michel Golovkin: Digital Marketing Manager at Datavalet Technologies

As an entrepreneur who studied marketing and economics at Concordia University, Michel brilliantly achieves complex goals. He has put in place unique tactics adapted to the specific needs of his clients. While constantly improving his knowledge of new technologies, he deploys innovative digital campaigns while extracting as much data as possible for remarketing actions.

Expert in customer acquisition and e-commerce, he notably supported the following companies to propel their brands on trade platforms such as Shopify and Amazon: Adrien Gagnon, Innovatouch, Topicrem, Rose Buddha, Purvita, Virgin Hill Coffee and Laboratoires Reynard, etc.



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Coordinator / contact

Audrey-Eve Neron


T 450-649-6266 | 1-800-0563-9767 ext: 205