Exploratory mission to FOODEX JAPAN

March 9 - 13, 2020

Tokyo, Japan


« Back to list

**Please note that this activity is open to all Quebec's agri-food companies and not solely to members of the Agri-Food Export Group.


The Export Group is pleased to hold a commercial mission in Japan, on the sidelines of the FOODEX show, the largest food and beverage trade show in Pacific Asia.  With more than 3,300 exhibitors and over 85,000 visitors in 2019, FOODEX represents an exceptional opportunity to discover Japanese trends and make some contact with importers/distributors.


The purpose of the mission

To explore the Japanese market, discover trends and ways of doing business and, of course, making contacts.

Among the scheduled activies :

  • Presentation on the Japanese market at the Québec General Delegation in Tokyo, presented by Mr. Akira Kitagawa, Commercial Attaché
  • Visit of different retail stores with Mr. Kitagawa to see consumer trends as well as taste preferences and formats.
  • Visit of the FOODEX show
    • In addition, the Ministry of Agriculture, Fisheries and Food of Quebec will have a booth at FOODEX to promote Quebec products and make contacts in this market to pass on to exporters. Mission participants will be invited to provide some samples that will be presented at the Quebec booth.


The Nippon Market in number

With a population of 127 million and merchandise imports of over Can$954 billion, Japan is the world's third-largest economy in 2018 with a GDP of US$4.9 trillion (or Can$6.5 trillion) after the United States and China. Japan is the fourth-largest importer of agri-food and seafood products in the world (Can$96.7 billion), and is Canada's third-largest market for agri-food and seafood. 

In 2018, 4,6 billion CAN$ of exports went to the country, making Japan one of Canada's most important economic and commercial partners. With the coming into force of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Canadian exporters will benefit from reduced or eliminated tariffs on many agriculture and agri-food products into the Japanese market.

Japan is a trendsetter in many areas and can be a gateway to other markets in Asia. Japanese consumers are renowned for placing enormous importance on consuming food that is safe and of high quality, and they perceive Canada as a country that produces food with these characteristics. The Japanese also put a high value on long-term business relationships, which need to be built and understood, given that there are major cultural differences between North America and Japan when it comes to doing business[1].

Quebec products have been exported to Japan for more than 40 years. Pork, soy, maple syrup, seafood, berries, etc. found takers in Japan thanks to the excellence of their quality and traceability.

For more information about the Nippon market, please refer to the following sources:


Do I qualify for this mission?

The mission is for Quebec companies wishing to explore Japan in order to start exporting their goods to this market. It is important to note that the Japanese market is one of the most difficult in the world and is no margin for errors. To find out if the mission is for you, make sure you meet the following criteria:

  1. Have a website and business cards in English

  2. Have export experience outside Canada

  3. Ready to invest money and time to visit the Japanese market for the next two years


exceptionally mission canceled

Financial assistance for exhibitors

  • Reimbursement of one lump sum of $2 350 per company. To benefit from the lump sum, the company must provide a proof of travel and accommodation (if there is no accommodation, the lump sum cannot be granted)
    • You will be entitled to an extra $500 if your company is located in one of the following regions:  Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec;

Limit subscription date :

February 21, 2020The registration deadline is exceeded

Minimum enrollments for the activity to take place : 5

  • Participation fees (650,00 $) Full

Registration is no longer available

View cancellation policy

Coordinator / contact

Hicham El Ghissassi


T 450-649-6266 | 1-800-563-9767 ext: 206