Thanks to a partnership between the Group Export Agri-Food and NielsenIQ, members of the association have the chance to obtain industry data at a preferential rate, democratizing access to U.S. market data! This opportunity is the result of the Group Export’s strength in numbers and strategic positioning within the agri-food ecosystem. Group Export would like to thank the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec for their support in this program.

Become the leader in your sector with Byzzer: leverage key NielsenIQ on 60,000 brands! Market data provides a significant competitive advantage as it supports the following: market research, internationalization strategy development, commercial argumentation formulation, sales tracking and forecasting, and more.

Pre-sale ongoing!

The program launch is scheduled for October 1, 2024.

Starting now, and while stocks last, take advantage of the early bird discount by pre-ordering reports.

To learn more about this program, attend the launch webinar scheduled for September 11 at 10:00 a.m. Click here to register.

Market Insight

NielsenIQ reports, under the Byzzer program, provide access to consumer insight into the retail sales of over 60,000 CPG brands in the U.S., representing sales of $700 billion.

Overall, the reports enable user companies to:

  • Analyze consumer trends
  • Refine sales strategies
  • Perform competitive benchmarking
  • Analyze in-store performance
  • Segment by demographic, geographic or behavioral criteria
  • Write solid presentations for buyers in US markets

Who uses NielsenIQ market data?

All agri-food companies exporting to the United States, or wishing to sell in this market, will benefit greatly from NielsenIQ market data.

Whether you’re an SME or a large corporation, you need to know your market in order to better integrate it and adjust your strategies. NielsenIQ data is exactly what you need.

Better understanding NielsenIQ data

NielsenIQ reports on the Byzzer platform hold no secrets for some experts. This year, the Group Export has joined forces with a number of specialists to offer training courses to help understand and popularize the essentials of these reports.

In addition, the Group Export will be publishing videos on the use of NielsenIQ data, in which other Quebec agri-food companies will explain how it has benefited them.

Do you need any other type of support with NielsenIQ data? Contact the Market Development team to let them know!


Upcoming training courses – Improve your understanding of NielsenIQ data

Launch Webinar – Nielsen U.S. data via Byzzer

To learn more about this program, attend the launch webinar scheduled for September 11 at 10 a.m. Register by clicking here.


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