Trade Shows



Our members don’t have to worry about organization. We do that so they can do what they do best: business. A trade show is a targeted, strategic opportunity to show products, see what the competition is doing, find new markets and build on gains. It’s a winning formula, whether abroad or in Canadian markets outside Québec.

Each year, the Group identifies the international trade shows that are not to be missed, wherever they may be in the world. Always with the best interests of our members in mind, we consider a host of factors including market potential and accessibility to offer a complete program of activities, that includes new opportunities.

When members decide to attend a show, we plan their participation with precision. Our consultants provide complete guidance and support, beginning at registration.

Our turnkey approach leaves nothing to chance.


The Group works closely with professional lobbyists in target markets. This approach is a model of trade mission organization. It results in profitable prospecting.

The strategic choice of markets leads to meetings with chains targeted by companies, according to their product categories. Individual meetings are then set up with purchasing decision-makers.

This turnkey service includes accompaniment by a Group professional on the mission. Everything is well-organized to ensure a maximum of success.

The Group is there to open doors and new markets for its members.


The Group works hard to target and approach buyers. Every effort is made to be fully prepared to get down to business. Buyers meet only with companies who produce or process the products they want. Both parties know who they’re dealing with in advance. It’s a proven, winning formula!

Buyer meetings can take several forms, from company visits to one-on-one sit-downs.  

The Group has a consistent objective: to bring buyers and producers together so they can do business.


Hicham El Ghissassi
Vice President, Government Programs and Market Development
Phone : 450-649-6266, ext. 206

Audrey-Ève Néron
Director, Market Development and Business Intelligence
Phone: 450-649-6266, ext. 205

Jeffrey Houle
Export Advisor
Phone: 450-649-6266, ext. 208

Vivianne Cameron
Export Advisor
Tél. : 450-649-6266, ext. 215

Mélissa Rhéaume
Export Advisor
Tél. : 450-649-6266, ext. 218

Consult the Calendar of Activities »