{"id":36670,"date":"2025-09-26T09:46:46","date_gmt":"2025-09-26T13:46:46","guid":{"rendered":"https:\/\/groupexport.ca\/?p=36670"},"modified":"2025-10-30T08:07:25","modified_gmt":"2025-10-30T12:07:25","slug":"heb-growth-opportunities-for-canadian-companies-in-mexico","status":"publish","type":"post","link":"https:\/\/groupexport.ca\/en\/heb-growth-opportunities-for-canadian-companies-in-mexico\/","title":{"rendered":"HEB: Growth Opportunities for Canadian Companies in Mexico"},"content":{"rendered":"\n

At the most recent edition of the Agri-Food Export Summit, participants had the chance to attend an inspiring panel led by two buyers from HEB Mexico: Estefania Infante Sandoval<\/strong> and Mirthala Maria Herrera Gonzalez<\/strong>. Their presentation shed light on the company\u2019s dynamism and the evolving needs of Mexican consumers.<\/p>\n\n\n\n

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HEB Mexico: Steady Growth<\/h2>\n\n\n\n

With 88 stores mainly located in the northern part of the country<\/strong>, HEB Mexico has been experiencing sustained growth for several years. The company continues to expand by opening new outlets while also modernizing existing ones. Its model relies on two formats: HEB, focused on quality and customer experience, and Mi Tienda, aimed at more price-sensitive segments.<\/p>\n\n\n\n

Beyond its physical network, HEB is also adapting to new consumption habits through its e-commerce channel, offering home delivery and in-store pickup services.<\/p>\n<\/div>

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Private Labels at the Core of the Strategy<\/h2>\n\n\n\n

The central message from Estefania and Mirthala was clear: private labels are a key growth driver for HEB<\/strong>. The company develops an extensive range under its own brands, including HEB, Hill Country Fair, Mi Tienda, and Central Market<\/strong>. In Monterrey alone, the retailer holds nearly 40% market share<\/strong>.<\/p>\n\n\n\n

To enrich their offering, the buyers are constantly seeking new international suppliers<\/strong> capable of delivering innovation, quality, and competitiveness. \u201cWe have a strong interest in Canadian products,\u201d<\/em> they stated, emphasizing that they had already met with several companies during their visit to the country.<\/p>\n\n\n\n

What HEB Looks for in Suppliers<\/h2>\n\n\n\n

The representatives also outlined their selection criteria:<\/p>\n\n\n\n