New York Produce Show & Conference 2024

The Eastern Produce Council and Produce Business Magazine have joined forces to present the New York Produce Show and Conference, a major event dedicated to the produce sector, which will take place in New York City. Group Export Agri-food, in collaboration with the Quebec Produce Growers Association, invites you to participate in this show, the second largest in the United States for the produce industry. On average, this show annually brings together over 5,000 international agrifood executives, 40% of whom have purchasing influence, and more than 400 exhibitors for a single day.

This three-day event, taking place from December 10 to 12, 2024, offers numerous networking opportunities, conferences, a trade show, and much more. The trade show will be held on December 11, with the other activities on December 10 and 12.

Exhibit at this trade show under the Group Export’s umbrella, in a generic formula and benefit from several advantages including:

• Booth of 100 sqf that includes : carpet, waste basket, 1 table, 2 chairs, draped backwall, sign with your company name;
• Three exhibitor badges, one cocktail reception admission and one keynote reception admission;
• One hotel room for two nights;
• On-site coordination of the event and presence of a Group Export Agri-Food representative during the entire event.

Options

• Regular booth 100 sq²: 5 000 $
• Corner booth 100 sq²: 5 500 $

Market Data

According to a Potato Market Information Review 2022-2023 presented by Agriculture and Agri-Food Canada, “Canada is a net exporter of potato and potato products and the U.S. is by far the most important market for Canadian potatoes. In 2022/2023, Canada exported $57 million for seed potatoes, $617 million for fresh potatoes, $2.3 billion worth of french fries and 339 million for other processed potato exports to all countries.”

The U.S. fruits and vegetables market was valued at USD 96.26 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2030. Grand View Research shows that consumers are increasingly investing in their health by seeking fresh fruits and vegetables for a healthy diet.

With the rise in obesity rates and growing awareness of the benefits of a healthy diet, about 52% of Americans followed a diet or eating pattern in 2022, up significantly from 2021, according to the International Food Information Council.

Financial assistance for exhibitors

• • 50% reimbursement for an economy class airline ticket (maximum of two employees per company, up to $600);
    • The company must provide proof of travel (e.g., invoice for an airline, train, or bus ticket with complete itinerary or gas receipt near the destination);
    • For a higher class ticket purchase, you must present an estimate of the economy fare for the same itinerary on the same dates and flights to be reimbursed;
    • These expenses must be paid; any use of bonus points disqualifies you from this subsidy;
    • Groupe Export reserves the right to request additional supporting documents.
  • Per diem reimbursement, 2 people per company for a maximum of 2 days;
    • The $62.50 per diem applies to 1 person per company whose 2 hotel nights are included with the booth;
    • The $237.50 per diem applies to 1 person per company who must pay for their hotel night.
  • 75% financial assistance on additional booth setup costs and sample shipment (consolidation with Groupe Export), up to $6,000 of eligible expenses per company.
  • The Group Export reserves the right to request any additional supporting documentation.

By registering to this event, you agree to complete and return the activity report which will be forwarded to you shortly. You will have 60 days following the event to send us back the completed report, otherwise you may be required to reimburse the subsidies received for this activity. The data that will be compiled is for the sole purpose of evaluating the economic benefits of this activity.

Financial assistance for visitors

Reimbursement of a travel lump sum of $850 per company. You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.

To obtain one travel lump sum reimbursement:

• The company must imperatively provide proof of travel (e.g., an invoice of flight, train, bus, etc. with complete itinerary or receipt for the purchase of gas near the place of destination) AND a proof of accommodation (e.g., official hotel invoice, AirBNB, etc.). Accommodation must have been paid for; redemptions of bonus points of any kind remove the right to this subsidy.

The Group Export reserves the right to request any additional supporting documents.

Cancellation policy

The Group Export Agri-Food is a non profit organization who manages export financial programs from the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and from Agriculture and Agri-Food Canada.

As an administrator of government programs, Group Export had to implement a cancellation policy which applies for trade show participation. Policy’s details are as follows:

When a participation or registration form is completed by a representative of a company, this company becomes liable to the Group Export Agri-Food, as this form is a contract between the company and the Association.

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can either be paid by check, direct deposit or credit card by contacting the Group Export’s financial department at 450-649-6266.
• Direct deposits are preferred.
• The remaining 50% of participation fees must be paid at least 60 days before the activity.
• If the company does not respect these terms, Group Export Agri-Food has the right to cancel the company’s participation.
• When a company is cancelling its participation:
  • If the company or Group Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as the replacing participant has paid in full the amount due.
  • In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.

All cancellations must be made in writing and be addressed to the person in charge of the trade show, whose name appears on the registration form.

This policy was endorsed by the Group Export Agri-Food’s Board of Directors, on February 14, 2008.

Eligibility for exhibitors and visitors

To qualify as an exhibitor or a visitor, the company must:

• Comply with all eligibility criteria for provincial and federal subsidies applied to this activity.
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for your type of business.
• Have a registration number with the Food & Drug Administration (FDA).

The Group Export reserves the right to refuse any registration for this activity.