TIPS AND TRICKS FOR SUCCESSFUL DISTRIBUTION STRATEGY OUTSIDE OF QUEBEC

Brief summary of the training organized by MAPAQ and delivered by Pierre Meunier, consultant at Meunier Agrostratégie.

In an increasingly globalized context, Quebec’s agri-food companies face significant challenges when it comes to expanding their distribution beyond provincial borders. During a webinar organized by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (MAPAQ), Pierre Meunier, a consultant at Meunier Agrostratégie, shared his tips and tricks for successfully implementing a distribution strategy outside of Quebec. This article draws on his advice and explores the essential elements for developing and executing an effective distribution strategy beyond Quebec.

First, according to Mr. Meunier, companies wishing to market outside of Quebec should first analyze their successes within the province. Are these related to sales methods, products, pricing, distribution channels, or marketing communication strategies? The main objective is to identify the factors contributing to your company’s success. If the elements of your success are applicable to other markets, you already have a solid foundation to build upon!

Next, before embarking on marketing efforts, identify and assess the targeted markets. Are there markets with good potential for access, or do they seem saturated? Which markets will you target first? Proximity markets like Toronto and Boston may be excellent options to start with. What is your budget, and is it realistic? What marketing strategy will you use to ensure your integration into these markets? Will you attend a trade show to showcase your products?

During this training, Mr. Pierre Meunier also highlighted several effective market penetration strategies, as well as presenting a realistic timeline and budget for entering new sectors.

To receive a comprehensive five-page document covering the entire training and to learn in detail about the topics discussed by Pierre Meunier, please contact Mélissa Rhéaume, Export Advisor, at melissarheaume@groupexport.ca. The document is entirely written in French.