PLMA Amsterdam 2026
Amsterdam, Pays-Bas
Exhibitor Registration
Visitor Registration
PLMA International Trade Show is the world’s largest trade show dedicated to private label, bringing together more than 30,000 professionals and 3,160 exhibitors in 2025. Thanks to CETA, Canadian companies enjoy privileged access to a growing European market. Private label continues to gain ground, driven by the demand for quality products at competitive prices.
Don’t miss this unique opportunity to export your products!
Exhibit at this trade show under the Groupe Export’s umbrella, in a generic formula, and benefit from several advantages including:
- White laminated wall panels;
- 1 sign with the company name;
- Three badges per 9 sq m booth;
- Event coordination and on-site support provided by a Groupe Export representative.
Please note that in order to exhibit at the PLMA show, it is mandatory to be a member of the Private Label Manufacturers Association. If you are not yet a member, a membership fee of 1,500 euros must be paid directly to the association. If you became a member at the PLMA show in Chicago, your membership is also valid for the Amsterdam show.
Price
- 9 sq m turnkey regular booth: 4 700 $*
- 9 sq m turnkey corner booth: 5 200 $*
* Subject to Approval
Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (2026–2028) and by Agri-Marketing under Agriculture and Agri-Food Canada (2026–2028). If funding for the activity is denied, you will be responsible for reimbursing up to $2,000 per 9 square meters, and the subsidy for additional setup costs will be limited to 50%.
Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.
Financial assistance for exhibitors
Reimbursement of a flat-rate travel allowance of $1,900 per person, up to a maximum of two allowances per company.
- To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.
→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).
→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Financial assistance covering 75%* of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.
Groupe Export reserves the right to request any additional supporting documents.
By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity.
* Subject to approval
Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (2026–2028) and by Agri-Marketing under Agriculture and Agri-Food Canada (2026–2028). In the event that funding for the activity is denied, you will be responsible for reimbursing up to $2,000 per 9 square meters, and the subsidy for additional setup costs will be limited to 50%.
Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.
Financial assistance for visitors
Reimbursement of a travel lump sum of $1,900 per company
- To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Groupe Export reserves the right to request any additional supporting documents.
Cancellation Policy
The Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada.
As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:
When a participation or registration form is signed by a representative of a company, this company becomes liable to the Groupe Export Agri-Food, as this form is a contract between the company and the Association.
- In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred.
- The remaining 50% of participation fees must be paid at least 60 days before the activity.
- If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation.
- When a company is cancelling its participation:
→ If the company or the Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
→ In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
→ All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.
This policy was ratified by the Groupe Export’s Board of Directors on February 14, 2008.
Eligibility for Exhibitors and Visitors
To be eligible for the applicable provincial subsidies for this activity, whether as an exhibitor or a visitor, the company must:
- Meet all eligibility criteria for provincial and federal subsidies applicable to this activity;
- Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business;
- Have a registration number with the Food & Drug Administration (FDA).
The Groupe Export reserves the right to refuse any registration for this activity.
Exhibitor Registration
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