Webinar | Chinese Market Trends by NielsenIQ
*Please note that the webinar will be conducted in French only
The Chinese market represents a major opportunity for Canadian brands seeking to diversify their exports. Thanks to its size, sustained growth, and unique dynamics – rapid urbanization, an aging population, and emerging needs centered on health, convenience, and emotional experience – many companies can find promising niches. To succeed, brands must offer adapted products, focus on differentiation, and effectively leverage both digital and physical channels to capture demand in an extremely competitive environment. By participating in this webinar organized by NielsenIQ, you will deepen your understanding of local expectations, the omnichannel behaviors of Chinese consumers, the need for innovation, and the role of social platforms such as RedNote in the purchasing journey.
TARGET AUDIENCE: Agri-food companies, executives and business development managers seeking to better understand Chinese consumer behavior and identify new growth opportunities.
PREREQUISITES: None
OBJECTIVES: By the end of this training, participants will have a clear and up-to-date overview of the Chinese market, enabling them to understand key consumption trends, identify innovation and differentiation levers, and more effectively guide their export strategies.
FEE: Free for members | $100 for non-members
SPEAKER: Francis Parisien, Senior Vice President at NielsenIQ Canada
TOPICS COVERED:
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Economic and commercial overview of the Chinese market in 2025;
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Major consumption trends in China;
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Emerging needs related to health, convenience, and emotional experience;
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Importance of the omnichannel approach and social platforms (e.g., RedNote);
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Differentiation and adaptation strategies for Canadian brands.
BIOGRAPHY:
Francis Parisien, Senior Vice President at NielsenIQ Canada
Francis Parisien is the Senior Vice President of Sales for Small and Medium Enterprises in Canada at NielsenIQ (NIQ). With over twenty years of experience at NIQ, Francis has deep expertise in navigating the impacts, challenges, and opportunities of a constantly evolving market and changing consumer trends. In his role, Francis leads a national team that supports start-ups, emerging suppliers, established manufacturers, government agencies, and non-governmental organizations seeking market and consumer insights. By working closely with his team, Francis’s primary goal is to build partnerships in the fast-moving consumer goods (FMCG) sector, ensuring that NIQ’s initiatives in Canada remain aligned with client needs and market dynamics.
Cancellation Policy
No cancellations or refunds will be accepted within 3 days prior to the training.
Member Registration | Webinar Presented by NielsenIQ
Non-Member Registration | Webinar Presented by NielsenIQ
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