CHFA Now Toronto 2026
Exibithor Registration
Visitor Registration
CHFA NOW Toronto 2026 is the largest trade show dedicated to natural, health, and organic products. Step into the heart of Toronto and place your brand at the forefront of Canada’s thriving wellness market. CHFA NOW Toronto 2026 isn’t just a trade show, it’s a dynamic hub where innovation, connection, and growth converge.
Why participate?
This must-attend event brings together over 1,200 exhibitors showcasing their latest wellness innovations, as well as more than 750 retail outlets and 3,400 attendees eager to discover the latest market trends. It’s a unique opportunity for companies looking to expand their retail presence.
On September 25, 2026, a number of conferences will be held to help visitors better understand the industry’s current opportunities and challenges.
Two options are available to members wishing to exhibit:
(The company is responsible for becoming a CHFA member under both options)
Pavilion Package
Participate in the Agri-Food Groupe export pavilion package and enjoy the following benefits:
- A 100-square-foot “pipes and drapes” booth, carpet, and 4 exhibitor badges;
- Centralized order processing by Groupe export and automatic application of eligible subsidies;
- Consolidation of shipments coordinated by Groupe export;
- On-site event coordination by a representative of Groupe export.
Prices
- 100 sq ft booth: $2,100*
- Corner 100 sq ft booth: $2,600*
Outside pavilion package
Participate in the outside pavilion package and enjoy the following benefits:
- Access to eligible subsidies;
- Company Responsibilities:
→ To make its own booth reservation and arrange for any additional setups with the CHFA;
→ To handle post-event administrative follow-up to claim subsidies within the prescribed deadlines;
- Consolidation of shipments coordinated by Groupe Export;
- Reimbursement of expenses upon presentation of invoices and proof of payment.
Prices
- Participation fee for the off-site option: $200
* Subject to approval
Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (2026–2028). If funding for the activity is denied, you will be responsible for reimbursing up to $3,000 per 100 sq ft. Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.
Since the number of booths and refunds available is very limited, don’t wait to reserve your spot.
Financial assistance for exhibitors
Reimbursement of a flat-rate travel allowance of $1000 per person, up to a maximum of two allowances per company.
- To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.
→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).
→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Financial assistance covering 50%* of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.
Groupe Export reserves the right to request any additional supporting documents.
By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity.
* Subject to approval
Activities are subject to approval by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (2026–2028). If funding for the activity is denied, you will be responsible for reimbursing up to $3,000 per 100 sq ft. Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.
Financial assistance for visitors
Reimbursement of a travel lump sum of $1000 per company
- To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Groupe Export reserves the right to request any additional supporting documents.
Cancellation Policy
The Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada.
As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:
When a participation or registration form is signed by a representative of a company, this company becomes liable to the Groupe Export Agri-Food, as this form is a contract between the company and the Association.
- In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred.
- The remaining 50% of participation fees must be paid at least 60 days before the activity.
- If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation.
- When a company is cancelling its participation:
→ If the company or the Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
→ In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
→ All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.
This policy was ratified by the Groupe Export’s Board of Directors on February 14, 2008.
Eligibility for Exhibitors and Visitors
To be eligible for the applicable provincial subsidies for this activity, whether as an exhibitor or a visitor, the company must:
- Meet all eligibility criteria for provincial and federal subsidies applicable to this activity;
- Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business;
The Groupe Export reserves the right to refuse any registration for this activity.
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