Beyond Quebec: The Keys to Growing Your Brand Across Canada — In Retail and Foodservice
Your brand is successful in Quebec and you want to continue growing elsewhere in Canada?
This training will help you better understand the realities of Canadian markets, both in retail and foodservice, and adapt your strategy accordingly. Regional and commercial differences, as well as variations in purchasing habits, can have a significant impact on how you develop and position your brand.
Foodservice also represents an important growth opportunity. However, developing sales with chefs, restaurants, chains, hotels and institutions requires an understanding of purchasing realities and criteria that differ from those of the retail sector.
Discover the key strategies for growing your brand beyond Quebec, with both retailers and foodservice operators.
Join this training session led by Brigitte Foisy, an expert in marketing, public relations and brand expansion. She has been helping food companies and international brands establish, expand and grow in Canada for more than 30 years.
TARGET AUDIENCE: Agri-food companies
PREREQUISITES: None
FEE: Free for members | $100 for non-members
SPEAKER: Brigitte Foisy, President of PR Department and Vice-President of Chefs Canada
You will learn how to:
- Adapt your brand to the realities of Canadian markets;
- Build brand awareness, trial and demand;
- Understand foodservice purchasing codes and criteria;
- Create synergies between retail and foodservice;
- Avoid common pitfalls and successfully expand your brand.
BIOGRAPHY:
Brigitte Foisy, President of PR Department and Vice-President of Chefs Canada
With more than 30 years of experience in marketing, public relations and brand development, Brigitte Foisy helps agri-food companies and international brands establish, expand and grow in Canada.
As President of PR Department, she has developed and led award-winning strategies for numerous recognized brands, including Maille, Tabasco, All-Clad, Mutti, Patak’s, Blue Dragon and Danone. As Vice-President of Chefs Canada, she is also at the heart of a national network representing more than 4,000 chefs and culinary industry professionals.
Her unique expertise combines in-depth knowledge of Canadian markets, consumer marketing and the ability to build connections between brands, chefs, media, retailers and the foodservice industry.
Cancellation Policy
No cancellations or refunds will be accepted within 3 days of the training.
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