SIAL Canada 2027

SIAL Canada 2027 will take place from April 27 to 29, 2027 at the Enercare Centre in Toronto. For more than 20 years, this major North American event, designed for the food industry, brings together Canadian and international companies as well as buyers from numerous markets. In 2027, the show returns to Toronto with more than 850 exhibitors and brands from 55 countries and an expected attendance of 26,000 professionals from 90 countries.

Why participate?

SIAL Canada attracts a qualified professional audience, including buyers, distributors, retailers, foodservice professionals and decision-makers from the food industry.

The show provides an opportunity to:

• Present your products to Canadian, U.S. and international buyers;
• Develop new business opportunities and partnerships;
• Discover trends and innovations shaping the food industry;
• Increase your visibility among a qualified professional audience.

In 2025, 83% of visitors were decision-makers, with key reasons for attending including finding new suppliers, identifying new customers, networking, and discovering new products and innovations. 95% of surveyed visitors indicated their intention to attend the show in Toronto in 2027.

Exhibit under the Groupe Export banner and benefit from the following:

• A turnkey 100 sq. ft. booth including these elements:

→ Booth structure, carpet and lighting;
→ 1 two-shelf display unit;
→ 1 counter with sliding doors and interior shelving;
→ 2 stools;
→ 1 curved front identification panel with your company name;
→ 1 wastebasket;

• 2 exhibitor badges;
• Visitor invitations;
• Complementary registration for the Buyer Program;
• Eligibility to participate in SIAL Innovation contest (subject to criteria);
• 2 tickets to the “Alizés Evening” organized by Groupe Export;
• Access to the Groupe Export lounge;
• Event coordination and on-site support from a Groupe Export representative.

Options

• Turnkey 100 sq. ft. booth: $5,200
• Turnkey 100 sq. ft. corner booth: $5,700
• Turnkey 100 sq. ft. corner booth on the main aisle: $6,200
• Turnkey 200 sq. ft. corner booth: $10,900
• Turnkey 200 sq. ft. corner booth on the main aisle: $11,400

Start-Up Program

Is your company less than six years old, with annual revenue below CAD $1 million? You may also be eligible to participate in the Start-Up Village through Groupe Export.

Submit your application: Click here.

Market Data

The Canadian market continues to grow: retail sales of food and beverages increased by 5.1% in 2025, with particularly strong growth in the meat (+10.7%), packaged foods (+9.8%), and fresh fruits and vegetables (+6.0%) categories. Source: Statistics Canada.

Reimbursement of a flat-rate travel allowance of $1000 per person, up to a maximum of two allowances per company.

• To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
• To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.

→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices);
→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Financial assistance covering 75% of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.

Groupe Export reserves the right to request any additional supporting documents. 

By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity. 

Financial assistance for visitors 

Reimbursement of a travel lump sum of $1000 per company 

• To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice). 

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Groupe Export reserves the right to request any additional supporting documents. 

Cancellation Policy

Groupe Export Agri-food is a non-profit organization (NPO) that manages export assistance programs on behalf of the Quebec Ministry of Agriculture, Fisheries and Food and Agriculture and Agri-Food Canada.

As a manager of government programs, Groupe Export has established a general policy to be followed when participating in a trade show. Here are the details:

• When a company representative completes the trade show participation/registration form, this document automatically constitutes a contract between Groupe Export and the company.
• Within 5 days of registration, a payment of 50% of the participation fees must be made. These fees may be paid by cheque, bank transfer or credit card by contacting Groupe Export’s Accounting Department at 450 649-6266. Direct deposits are preferred.
• The remaining 50% of the trade show participation fees is due 60 days before the event.

Failure to comply with this policy may result in Groupe Export cancelling the company’s participation.

Cancellation by the Company:

• If the company or Groupe Export finds a replacement, the company will receive a 100% refund, less a $200 administration fee, once the replacement has paid the amount due.
• If the company or Groupe Export does not find a replacement, the company will be responsible for the full amount to which it committed under the contract.
• Any cancellation request must be submitted in writing to the person responsible for the trade show, whose name appears on the participation form.

This policy was approved by the Board of Directors of Groupe Export Agri-food on February 14, 2008.

Exhibitor Eligibility

To qualify as an exhibitor, the company must:

• Meet all eligibility criteria for provincial and federal funding applicable to this activity;
• Hold a licence number issued by the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that a licence is not required for its type of business.

Groupe Export reserves the right to refuse any registration for this activity.