WINE PARIS 2027

As a leading event for wine and spirits professionals, Wine Paris brings together producers, buyers, importers, sommeliers and industry influencers from around the world in Paris every year. Groupe Export invites you to take part in the 2027 edition to showcase your products and meet strategic partners in European and international markets. With the rapid growth of the Be Spirits area – dedicated to spirits, mixology and non-alcoholic innovations – the trade show fully reflects evolving consumer trends and the growing demand for a broader premium offering.

Why participate?

Designed to maximize B2B connections through a comprehensive program — including matchmaking, masterclasses, private tastings and immersive networking spaces — Wine Paris attracts a highly qualified international audience of influential players in the wine and spirits industry:

• The 2026 edition attracted 63,541 trade visitors from 169 countries, including 51% international visitors;
• The trade show brought together 6,537 exhibitors from 63 countries, including 51% international exhibitors;
• Nearly 25,958 business meetings were organized through the matchmaking platform, representing a 28% increase;
• The Be Spirits segment, dedicated to spirits, welcomed 370 exhibitors from 39 countries, a 28% increase, confirming the sector’s growth;
• Increased visibility among trade, lifestyle and food and wine media.

Three participation options are available for 2027 under a Québec Pavilion:

For all three options, participation includes event coordination and on-site support provided by a Groupe Export representative, as well as an EXHIBITOR PACKAGE:

• 3 exhibitor badges;
• A tasting kit: 1 corkscrew; 1 spittoon; 1 pouch containing 3 drip collars; 1 anti-oxidation wine stopper;
• Spittoon emptying service;
• Company and appellation profiles featured in the online catalogue;
• Access to the B2B meeting and messaging platform;
• Customized web banner and 100 e-invitations.

Option A – 12 m² turnkey booth including:

• Booth structure, carpet, lighting and waste bin;
• 1 electrical outlet;
• 1 shared lockable storage room equipped with refrigerators;
• 2 lockable counters, including 1 with storage for glass racks;
• 1 standing-height table + 4 stools;
• 1 illuminated display cabinet with 3 shelves;
• 4 exhibitor signs: 2 counter fronts + display cabinet header panel + poster.

Participation fee: $9,900 – Limited availability.

Option B – 9 m² turnkey booth including:

• Booth structure, carpet, lighting and waste bin;
• 1 electrical outlet;
• 1 shared lockable storage room equipped with refrigerators;
• 1 lockable counter with storage for glass racks;
• 1 standing-height table + 2 stools;
• 1 illuminated display cabinet with 3 shelves;
• 3 exhibitor signs: 1 counter front + display cabinet header panel + poster.

Participation fee:

Standard 9 m² booth: $6,900 * – Limited availability

Corner 9 m² booth: $7,400 * – Limited availability

Option C – Counter format including:

• Booth structure, carpet, lighting and waste bin;
• 1 electrical outlet;
• 1 shared lockable storage room equipped with refrigerators;
• 1 stool;
• 3 wall-mounted shelves;
• 1 counter-front sign + 1 poster.

Participation fee: $2,000 – Limited availability.

Market Overview

The French spirits market remains one of the largest in Europe and continues to be driven by premiumization, innovation and growing interest in artisanal products. Despite an international environment marked by trade tensions and a slowdown in certain export markets, France retains its strategic importance as a consumer market, a distribution hub and a showcase for premium brands.

Reimbursement of a flat-rate travel allowance of $1900 per person, up to a maximum of two allowances per company.

• To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
• To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.

→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices);
→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Financial assistance covering 75% of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.

Groupe Export reserves the right to request any additional supporting documents. 

By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity. 

Financial assistance for visitors 

Reimbursement of a travel lump sum of $1900 per company 

• To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice). 

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Groupe Export reserves the right to request any additional supporting documents. 

Cancellation Policy

Groupe Export Agri-food is a non-profit organization (NPO) that manages export assistance programs on behalf of the Quebec Ministry of Agriculture, Fisheries and Food and Agriculture and Agri-Food Canada.

As a manager of government programs, Groupe Export has established a general policy to be followed when participating in a trade show. Here are the details:

• When a company representative completes the trade show participation/registration form, this document automatically constitutes a contract between Groupe Export and the company.
• Within 5 days of registration, a payment of 50% of the participation fees must be made. These fees may be paid by cheque, bank transfer or credit card by contacting Groupe Export’s Accounting Department at 450 649-6266. Direct deposits are preferred.
• The remaining 50% of the trade show participation fees is due 60 days before the event.

Failure to comply with this policy may result in Groupe Export cancelling the company’s participation.

Cancellation by the Company:

• If the company or Groupe Export finds a replacement, the company will receive a 100% refund, less a $200 administration fee, once the replacement has paid the amount due.
• If the company or Groupe Export does not find a replacement, the company will be responsible for the full amount to which it committed under the contract.
• Any cancellation request must be submitted in writing to the person responsible for the trade show, whose name appears on the participation form.

This policy was approved by the Board of Directors of Groupe Export Agri-food on February 14, 2008.

Exhibitor Eligibility

To qualify as an exhibitor, the company must:

• Meet all eligibility criteria for provincial and federal funding applicable to this activity;
• Hold a licence number issued by the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that a licence is not required for its type of business.

Groupe Export reserves the right to refuse any registration for this activity.