SIAL China Shanghai 2027

Groupe Export is proud to invite you to take part in SIAL Shanghai 2027, a must-attend event for the agri-food industry in Asia. SIAL Shanghai aims to bring together more than 5,000 exhibitors and 180,000 international trade professionals across 200,000 sqm of exhibition space. Following the 183,302 visitors welcomed in 2026, the exhibition continues to strengthen its international reach and represents a strategic opportunity to increase your visibility and develop business partnerships in the Chinese and wider Asian markets.

Why participate?

SIAL Shanghai is one of SIAL’s “three major global food exhibitions” and stands out for the diversity and quality of the sectors it showcases, including:

• The baby food sector;
• The organic & wellness sector;
• The dairy sector;
• The non-alcoholic beverages sector;
• The food sector;
• The meat, poultry, and charcuterie sector;
• The seafood sector;
• The alcoholic beverages sector;
• The legumes and cereals sector.

Two options are available to members who wish to join.

Mission Package

The Mission Package allows you to explore the trade show while taking advantage of Groupe Export’s facilities for your business meetings.

Includes:

• Access to the Groupe Export lounge, a shared space for mission participants to meet with clients and prospective business partners;
• A product display area to showcase your products to buyers and key players in the agri-food industry (approximately 20 cm × 20 cm × 30 cm);
• Event coordination and on-site support from a Groupe Export representative.

Price: $2,000

Market data

• The Chinese food market is characterized by growing openness to imported products, with food imports reaching USD 127.12 billion in 2024 (a 9.3% average annual growth rate over the past ten years). Demand is driven by the expansion of e-commerce (+14.5%), consumers’ increasing focus on value for money, and growing interest in health and wellness (considered a key priority by 94% of surveyed consumers). These trends are supporting demand for organic products, premium snacks and functional beverages.
• In 2025, imports of consumer-oriented agricultural products are estimated at USD 84.4 billion, while imported food products are expected to record a growth rate of 10.2%.
  Sources: National Bureau of Statistics of China; McKinsey & Company (2025); USDA (2025); CFNA, China Imported Food Industry Report (November 2025); Deloitte China.

Sources: National Bureau of Statistics of China; McKinsey & Company (2025); USDA (2025); CFNA, China Imported Food Industry Report (November 2025); Deloitte China.

Reimbursement of a flat-rate travel allowance of $2600 per person, up to a maximum of two allowances per company.

• To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
• To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.

→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).

→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).

• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec. 

Financial assistance covering 75%* of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.

Groupe Export reserves the right to request any additional supporting documents. 

By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity. 

Cancellation Policy 

Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada. 

As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows: 

When a participation or registration form is signed by a representative of a company, this company becomes liable to Groupe Export Agri-Food, as this form is a contract between the company and the Association. 

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred. 

• The remaining 50% of participation fees must be paid at least 60 days before the activity. 

• If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation. 

• When a company is cancelling its participation: 

• If the company or Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due. 

• In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company. 

• All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form. 

This policy was ratified by Groupe Export’s Board of Directors on February 14, 2008. 

Eligibility for Exhibitors and participants

To qualify as an exhibitor, participant or visitor, the company must:

• Meet all eligibility criteria for applicable provincial and federal subsidies for this activity;
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.

Groupe Export reserves the right to refuse any registration for this activity.