ANUGA 2025 | Trade mission

ANUGA is recognized as the most influential food trade show in the world. At its most recent edition, it welcomed 140,000 visitors and brought together a wide range of exhibitors and industry professionals from over 100 countries. A true hub for the agri-food sector, it provides a strategic platform for discovering the latest innovations, establishing business partnerships, and enhancing companies’ visibility on the international stage.

Group Export invites you to join the Canada Pavilion at this must-attend event!

Participate in the exhibition under the Group Export banner and enjoy the following benefits:

• Exclusive Access to the Group Export Lounge – A dedicated 30 m² space, shared among trade mission participants, to meet with potential clients and partners in a professional and friendly setting;

• Showcase Area – An opportunity to highlight your products and attract the attention of buyers and key players in the agri-food sector (approximate dimensions: 20 cm x 20 cm x 30 cm);

• Supermarket Tour – A guided tour of supermarkets in Cologne (October 3rd);

• Introduction – Meetings with Trade Commissioners and Commercial Delegates based in Europe;

• On-Site Support – Event coordination with an on-site presence ensured by a representative from Group Export.

• Badge – One badge provided per company.

Pricing:

Pavilion participation fee: $1,350

With a very limited number of spots and reimbursements available, don’t wait to secure your spot—first come, first served!

Many thanks to our partner Farm Credit Canada for their support.

Financial Assistance for Participants

Reimbursement of a travel allowance of $1,900 per person, for a maximum of two allowance payments per company.

• To obtain a travel allowance reimbursement, the company must provide proof of travel (e.g., an invoice for an airplane, train, or bus ticket with a full itinerary, or a receipt for gasoline near the destination) AND proof of accommodation (e.g., official hotel invoice, AirBNB, etc.).
• To obtain two travel allowance reimbursements, the same evidence mentioned above is required for each reimbursement.
  • If two people share the same transportation (e.g., carpooling), two separate accommodation proofs will be required, and the company or traveler’s name must appear (e.g., two hotel invoices).
  • If the two people share the same accommodation, two separate transport proofs will be required (e.g., two plane tickets).
• An additional $500 per allowance will be granted if your company is located in one of these regions and that the departure also takes place from one of  the following regions : Gaspésie-Iles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
• The Export Group reserves the right to request any additional supporting documents.

By registering to this event, you agree to complete and return the activity report which will be forwarded to you shortly. You will have 60 days following the event to send us back the completed report, otherwise you may be required to reimburse the subsidies received for this activity. The data that will be compiled is for the sole purpose of evaluating the economic benefits of this activity

Cancellation Policy

The Group Export Agri-Food is a non-profit organization who manages export financial programs from the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and from Agriculture and Agri-Food Canada.

As a government program manager, Group Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:

When a participation or registration form is signed by a representative of a company, this company becomes liable to the Group Export Agri-Food, as this form is a contract between the company and the Association.

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Group Export’s financial department at 450-649-6266. Direct deposits are preferred.
• The remaining 50% of participation fees must be paid at least 60 days before the activity.
• If the company does not respect these terms, Group Export Agri-Food has the right to cancel the company’s participation.
• When a company is cancelling its participation:
  • If the company or the Group Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
  • In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
  • All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.

This policy was ratified by the Group Export’s Board of Directors on February 14, 2008.

Eligibility for Exhibitors and Visitors

To qualify as an exhibitor or visitor, the company must:

• Meet all eligibility criteria for provincial subsidies applicable to this activity.
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.
• The Group Export reserves the right to refuse any registration for this activity.