MENA: Understanding a Region Undergoing Rapid Transformation

The Groupe Export Agrifood invites you to participate in a roundtable discussion dedicated to the agri-food markets of the MENA region (Middle East and North Africa), led by Nathalie Doré, Regional Agri-Food Trade Commissioner for the MENA region at the Consulate General of Canada in Dubai.

The MENA region is currently undergoing significant economic, demographic, and geopolitical transformations that are shaping global trade, supply chains, and food security strategies.

This session will provide participants with an up-to-date perspective on the region, a better understanding of the factors influencing business decisions, and an overview of the opportunities available across various MENA markets for the Canadian agri-food sector.

Date: August 17, 2026
Location: Groupe Export Agrifood

Agenda

• 10:00 a.m. to 11:00 a.m.: Presentation and discussion
• 11:00 a.m. to 12:00 p.m.: One-on-one meetings

Topics Covered

• Overview of the MENA region and its key agri-food markets;
• Impact of economic and geopolitical transformations on trade flows;
• Consumer trends and evolving food demand;
• Food security and import-related challenges;
• Regulatory, logistical, and commercial considerations;
• Best practices for building a sustainable presence in the region.

Home to some of the world’s most dynamic food import markets, the MENA region remains a key player in international agri-food trade.

However, market conditions vary considerably from one country to another, making it essential to understand local realities before undertaking market development initiatives.

This roundtable is intended for companies seeking to deepen their knowledge of the region, better understand the forces shaping its evolution, and engage with a specialist directly involved in supporting Canadian exporters.

One-on-One Meetings

Following the presentation, individual meetings will be available for companies wishing to discuss their specific situation, validate market assumptions, or obtain advice tailored to their export projects.

Registration Fees

• Members: Free
• Non-members: Free

Speaker

Nathalie Doré is the Regional Agri-Food Trade Commissioner for the MENA region with Canada’s Trade Commissioner Service, based in Dubai. She supports Canadian companies in developing business opportunities across the region and contributes to initiatives that foster trade and collaboration within the agri-food sector.

For any questions regarding registration:

Frédéric Moutama
fredericmoutama@groupexport.ca

Groupe Export Agrifood reserves the right to cancel the event should the number of registrations be insufficient. Registered participants will be notified as soon as possible.

Cancellation Policy

No cancellations or refunds will be accepted within 3 days prior to the training.