Sweets & Snacks Expo 2025

Over the years, the Sweets & Snacks Expo (SSE) has become the largest confectionery and snack industry show in North America. It’s the perfect place to showcase new products, new ideas and business solutions. This event is a must for manufacturers of chocolates, candies, chewing gums, nuts, cookies, crackers, packaged cakes, popcorn, granola and nutrition bars, ice cream, as well as breakfast, savoury, fruit and meat snacks.

With nearly 16,000 visitors and over 700 exhibitors at its last edition, the SSE is a three-day event that brings together manufacturers, retailers and distributors to facilitate business opportunities.

Exhibit at this trade show in a generic formula, under the Group Export’s umbrella, and benefit from several advantages including:

• Structure
• Carpet, undercarpet padding
• Lighting
• 1 header graphic with your company’s name
• 1 counter 40”
• 3 shelves
• 1 table 30”
• 2 chairs
• 1 wastebasket

Prices

• Corner booth 100 sq2: $ 8,600
• Regular booth 100 sq2: $ 8,100
• Double booth 200 sq2: $ 16,700

Market Data

According to a Sector Trend Analysis – Confectionery trends in the United States presented by Agriculture and Agri-Food Canada, ”The United States was the largest export market for Canadian confectionery with a market share of 97.1% valued at US$2.5 billion, followed by Mexico (1.2%) valued at US$30.1 million, and Australia (1.0%) valued at US$7.5 million in 2022.”

Financial assistance for exhibitors

Reimbursement of a travel lump sum of $850 per person, for a maximum of two lump sums per company.

• To benefit from the lump sum, the company must absolutely provide proof of travel (e.g. airline, train, bus ticket, etc. with complete itinerary or gas receipt near destination) AND proof of accommodation (e.g. official hotel invoice, AirBNB, etc.).
• To obtain two travel lump sum reimbursements, the same proof mentioned above is requested for each reimbursement.
  • If the two people share the same transportation (e.g. carpooling), two separate proofs of accommodation will be required and the name of the company or traveler must appear on them (e.g. two hotel bills).
  • If the two people share the same accommodation, two separate proofs of transportation will be required (e.g. two airline tickets).

The Group Export reserves the right to request any additional supporting documentation.

• You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.
• 75% financial assistance on the additional costs of setting up your booth and sending samples (when consolidating with Group Export) up to a maximum of $6,000 in eligible expenses per company.

Financial assistance for visitors

Reimbursement of a travel lump sum of $850 per company. You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.

• To obtain one travel lump sum reimbursement:
  • The company must imperatively provide proof of travel (e.g., an invoice of flight, train, bus, etc. with complete itinerary or receipt for the purchase of gas near the place of destination) AND a proof of accommodation (e.g., official hotel invoice, AirBNB, etc.). Accommodation must have been paid for; redemptions of bonus points of any kind remove the right to this subsidy.

The Group Export reserves the right to request any additional supporting documents.

By registering to this event, you agree to complete and return the activity report which will be forwarded to you shortly. You will have 60 days following the event to send us back the completed report, otherwise you may be required to reimburse the subsidies received for this activity. The data that will be compiled is for the sole purpose of evaluating the economic benefits of this activity.

Cancellation Policy

The Group Export Agri-Food is a non-profit organization who manages export financial programs from the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and from Agriculture and Agri-Food Canada.

As a government program manager, Group Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:

When a participation or registration form is signed by a representative of a company, this company becomes liable to the Group Export Agri-Food, as this form is a contract between the company and the Association.

• In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check or direct deposit by contacting Group Export’s financial department at 450-649-6266. Direct deposits are preferred.
• The remaining 50% of participation fees must be paid at least 60 days before the activity.
• If the company does not respect these terms, Group Export Agri-Food has the right to cancel the company’s participation.
• When a company is cancelling its participation:
• • If the company or the Group Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
  • In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
  • All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.

This policy was ratified by the Group Export’s Board of Directors on February 14, 2008.

Eligibility for Exhibitors and Visitors

To qualify as an exhibitor or visitor, the company must:

• Meet all eligibility criteria for provincial and federal subsidies applicable to this activity.
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.
• Have a registration number with the Food & Drug Administration (FDA).
• The Group Export reserves the right to refuse any registration for this activity.