Webinaire | Consumer Trends in Canada and the United States by NielsenIQ

In a constantly evolving market, Groupe Export Agri-Food invites its members to an exclusive webinar to discover the latest consumer trends in Canada and the United States, presented by NielsenIQ.

TARGET AUDIENCE: Agri-food companies, executives, and business development managers seeking to better understand North American consumer behaviors and identify new growth opportunities.

PREREQUISITES: None

OBJECTIVES: By the end of this training, participants will gain a clear and up-to-date overview of the North American market, enabling them to understand major consumer trends, the evolution of high-growth categories, and the strategic levers to effectively guide their business decisions.

FEE: Free for members | $100 for non-members

This webinar will be conducted in French.

SPEAKERS: Cédric Bélanger, Business Partner – Small & Medium Businesses Canada at NielsenIQ

TOPICS COVERED: 

• Economic overview of the North American market in 2025;
• Consumer trends in Canada and the United States;
• High-growth categories (energy drinks, yogurts, etc.);
• The rise of reduced-sugar and functional products;
• The value of market data for developing your brands.

BIOGRAPHIES :

Cédric Bélanger, Business Partner – Small & Medium Businesses Canada at NielsenIQ

Cédric Bélanger has supported hundreds of diverse companies over his seven years at NIQ. Whether providing his expertise to retailers, major manufacturers, or now to Canadian small and medium-sized businesses, Cédric has stood out for his in-depth industry knowledge and commitment to analytical excellence. In addition to his career at NielsenIQ, Cédric brings hands-on experience gained at Couche-Tard, where he served as project manager for the rollout of new store concepts, at Sleeman, as well as working as an independent consultant. A former business owner in the real estate sector, he easily connects with entrepreneurs seeking NIQ solutions to support their growth.

Cancellation Policy

No cancellation or refund within 3 days prior to the training.