Webinar | The Rise of Private Labels in Canada and the United States, presented by Inno-centre

In preparation for the PLMA trade show in Chicago, Groupe Export Agri-Food invites its members to deepen their knowledge and learn about private label trends in North America.

TARGET AUDIENCE: Employees and business owners already involved in private labeling or considering a strategic plan to enter this market.

PREREQUISITES: None

OBJECTIVES: By the end of this training, participants will understand the key pillars for successfully entering the Canadian private label market, as well as the latest Canadian and U.S. trends according to NielsenIQ.

FEE: Free for members | $100 for non-members

This webinar will be conducted in French.

SPEAKERS: 

• Marie-France Gibson, Consultant at Inno-centre and former Vice-President, Private Labels at Metro and Jean Coutu
• Cédric Bélanger, Business Partner – Small & Medium Businesses Canada at NielsenIQ
• Moderator: Éric Waterman, Vice-President, Agri-Food at Inno-centre

TOPICS COVERED:

• The evolution of consumer perception toward private and exclusive brands
• The private label market in North America
• Private label development here and abroad
• Major trends in the development of agri-food companies’ portfolios
• Pillars of success and advantages for Canadian brands
• Key success factors for business development with retailers here and abroad
• Private label trends according to NielsenIQ data
• Fluctuations in private label categories
• North American regions most fond of private labels
• etc.

BIOGRAPHIES:
Marie-France Gibson, Consultant at Inno-centre

With over 40 years of experience, Marie-France is a specialist in marketing, commercialization, and brand development and management. Over the course of her career, she has held executive positions in the retail industry with major Canadian food and pharmaceutical banners such as Groupe Metro and Jean Coutu, where she led the development of private label programs. She has also contributed to the implementation of corporate social responsibility plans and the adoption of sustainable and responsible practices. Marie-France holds an MBA in Marketing from HEC Montréal.

Cédric Bélanger, Business Partner – Small & Medium Businesses Canada at NielsenIQ

Cédric Bélanger has supported hundreds of diverse companies over his seven years at NIQ. Whether providing his expertise to retailers, major manufacturers, or now to Canadian small and medium-sized businesses, Cédric has stood out for his in-depth industry knowledge and commitment to analytical excellence. In addition to his career at NielsenIQ, Cédric brings hands-on experience gained at Couche-Tard, where he served as project manager for the rollout of new store concepts, at Sleeman, as well as working as an independent consultant. A former business owner in the real estate sector, he easily connects with entrepreneurs seeking NIQ solutions to support their growth.

Cancellation Policy

No cancellation or refund within 3 days prior to the training.