Better Understanding Probiotic Claims in Canada

February 2, 2024

Probiotic claims, such as their contribution to digestive health and immune system enhancement, are becoming increasingly common in products like yogurts, drinks, and energy bars. It is crucial that these claims are scientifically supported to comply with regulations set by Health Canada.

Indeed, manufacturers must prove the claimed benefits, with documentation on the identity, safety, viability, concentration, and stability of the probiotic strains. Failure to adhere to these guidelines can result in labelling changes, advertising adjustments, and fines, leading to substantial costs for businesses.

For more information on probiotic claims in Canada, Group Export invites you to read this L’actualité ALIMENTAIRE article (in French only) by Denitsa Dimova, Advisor, Labelling and Regulation.

Need support or expertise to help you comply with government food labelling standards? The Labelling and Regulation department at Group Export offers a time-bank service to address your questions and assist you in understanding government regulations regarding food labelling.

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