WINE PARIS 2026

Flagship event for wine and spirits professionals, Wine Paris annually brings together producers, buyers, importers, sommeliers, and influencers from around the world in Paris. Groupe Export invites you to join the 2026 edition to showcase your products and meet strategic partners in European and international markets.
With the rapid development of the Be Spirits hub – dedicated to spirits, mixology, and non-alcoholic innovations – the expo fully reflects evolving consumer trends and the expansion towards a broader high-end offering.

Why Participate?

Structured to maximize B2B connections through a full program — matchmaking, masterclasses, private tastings, immersive networking areas — Wine Expo Paris attracts a highly qualified international audience of influential players in the wine and spirits sector:

• The 2025 edition attracted 52,622 visitors over three days, including 45% from abroad;
• Strong presence of importers, distributors, wine merchants, restaurateurs, sommeliers, hoteliers, and e-commerce platforms;
• The Be Spirits segment, dedicated to spirits, experienced strong growth with 34 producing countries present, a 47% increase in area, and nearly 300 exhibitors;
• Enhanced visibility with specialized, lifestyle, and gastronomy press.

Two participation options are offered for 2026 under a Quebec pavilion:

For both options, participation includes event coordination and on-site support by a Groupe Export representative, as well as an EXHIBITOR PACK:

• 3 exhibitor access badges;
• A tasting kit: 1 corkscrew; 1 spittoon; 1 pouch with 3 drop stoppers;
• Presentation of your company and appellations in the online catalog;
• Customized web banner, 100 e-invitations.

Option A – A 35 m² space shared among 4 exhibitors including:

• Structure, carpet, lighting, and trash bin;
• 8 m² space per exhibitor;
• 1 shared lockable storage;
• 1 lockable counter;
• 1 stool;
• 1 illuminated tall cabinet with 3 shelves;
• 1 table + 2 chairs;
• 3 exhibitor signages: counter front + tall cabinet band + poster.

Participation cost: $6,000 * – Limited number of spaces.

Option B – Counter format including:

• Structure, carpet, lighting, and trash bin;
• 1 lockable counter;
• 1 stool;
• 2 shared illuminated tall cabinets;
• 1 counter front signage.

Participation cost: $2,000 * – Limited number of spaces.

* Subject to Approval
Activities are subject to approval by the 2026-2028 Ministry of Agriculture, Fisheries, and Food and Agri-Marketing of Agriculture and Agri-Food Canada 2026-2028. In case the activity funding is denied, you will be responsible for reimbursing up to $3,700 for Option A and $1,300 for Option B.
Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.

Additional Option: “INFINITE BAR”

• The Infinite Bar at Wine Paris 2026 is a 40 m pop-up bar hosting 20 bars, offering visitors an immersion into mixology trends with innovative creations by renowned mixologists.
• You can reserve 2-meter linear spaces, individually or together, where a mixologist presents a menu of 3 to 4 cocktails made with your products.
• Spirits, mixers, and garnishes necessary for cocktail preparation remain the exhibitor’s responsibility.

For any questions regarding the INFINITE BAR, please contact Frédéric Moutama – fredericmoutama@groupexport.ca

Market Data

The French spirits market, estimated at €11.4 billion in 2024, shows a decline in exports (-6.5% to €4.5 billion) due to trade tensions, but remains dynamic thanks to strong domestic demand and sustained imports, particularly in artisanal and premium segments (Reuters).

The Paris scene increasingly highlights regional and innovative spirits, with a growing presence of artisanal products in leading bars (Financial Times). Meanwhile, the European non-alcoholic spirits market is rapidly growing, with USD 118 million in 2024 and an expected annual growth of +8.8%, Europe representing nearly 45% of the global market (Fortune Business Insights).

Financial assistance for Exhibitors

• Reimbursement of a lump sum travel allowance of 1 900 $ per person, up to a maximum of two allowances per company.
  • To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
  • To obtain two travel lump sum travel reimbursement, the same proofs listed above must be submitted for each reimbursement.
    • If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).
    • If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).

• • An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
• Financial assistance covering 75*% of the additional costs related to your booth setup and the shipment of samples (consolidated with Group Export), up to a maximum of $6,000 of eligible expenses per company.
• Group Export reserves the right to request any additional supporting documents.

By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity.

Financial assistance for Visitors

Reimbursement of a travel lump sum of $1 900 per company

• To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
• An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.

Group Export reserves the right to request any additional supporting documents.

* Subject to Approval
Activities are subject to approval by Agri-Marketing of Agriculture and Agri-Food Canada 2025-2026. In the event that funding for the activity is denied, the subsidy for additional setup costs will be limited to 50%.
Given the positive partnership between Groupe Export and the governments, the risk of funding rejection is minimal.

Cancellation Policy

The Group Export Agri-Food is a non-profit organization who manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and from Agriculture and Agri-Food Canada.

As a government program manager, Group Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:

• • In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Group Export’s financial department at 450-649-6266. Direct deposits are preferred.
  • The remaining 50% of participation fees must be paid at least 60 days before the activity.

If the company does not respect these terms, Group Export Agri-Food has the right to cancel the company’s participation.

Cancellation by the Company:

• If the company or the Group Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
• In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
• All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.

This policy was ratified by the Group Export’s Board of Directors on February 14, 2008.

Exhibitor and Visitor Eligibility

To qualify as an exhibitor or visitor, the company must:

• Meet all eligibility criteria for applicable provincial and federal subsidies for this activity;
• Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.

Group Export reserves the right to refuse any registration for this activity.