European market: anticipate the PPWR and turn compliance into opportunity
Did you know that your growth opportunities in the European market depend as much on your products… as on your packaging?
With the upcoming implementation of the new European regulation PPWR (Packaging and Packaging Waste Regulation) starting in August 2026, the rules of the game are changing. A key requirement is emerging: achieving 70% recyclability, with even stricter targets set for 2030.
Non-compliant packaging can now jeopardize your export projects: fines, delays, or even refusal to place products on the market.
For Quebec-based companies already exporting or considering Europe as a growth driver, one thing is clear: anticipation is becoming strategic.
But beyond regulatory constraints, PPWR can also become a real opportunity. When properly understood and managed, it can help strengthen your credibility, differentiate your business, and improve your competitiveness both in Europe and in Canada.
This webinar offers a clear, practical, and action-oriented approach to securing your export projects and turning this regulatory shift into a business advantage.
TARGET AUDIENCE: Agri-food companies
PREREQUISITES: None
FEE: Free for members | $100 for non-members
SPEAKER: Anne-Laure Bulliffon
You will discover:
- Key PPWR requirements and implementation timeline
- The concrete impacts on your export packaging
- How to turn regulatory compliance into a competitive advantage
This training is for:
- Quebec-based SME executives
- Marketing, procurement, or product development managers
- Current or future exporters to the European Union
- Packaging manufacturers and distributors
- International trade advisors
BIOGRAPHIES:
Anne-Laure Bulliffon, Founder of Profil’Pack and Academie de l’emballage
Holding two master’s degrees in packaging engineering and sustainable innovation management, Anne-Laure Bullifon founded the Profil’Pack agency in 2013 in Montreal. As a Franco-Québécoise professional, she works to bridge Canadian and European ecosystems to support the transformation of the agri-food sector toward healthier and more sustainable models.
In 2025, she founded the Academie de l’emballage, an online training platform dedicated to agri-food professionals. It is designed to help them become autonomous in their packaging decisions by balancing regulatory requirements, industrial constraints, value creation, and alignment with their corporate commitments.
Cancellation Policy
No cancellations or refunds will be accepted within 3 days prior to the training.
Member Registration | Webinar Presented by L'Académie de l'emballage
Non-Member Registration | Webinar Presented by L'Académie de l'emballage
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