Winter FancyFaire 2027
Exhibitor Registration
Visitor Registration
In a context focused on showcasing premium, artisanal and innovative products, Groupe Export invites you to participate in the Winter FancyFaire 2027, taking place from January 17 to 19, 2027 at the Moscone Center in San Francisco, California. Formerly known as the Winter Fancy Food Show, this event organized by the Specialty Food Association (SFA) is one of the leading events for the North American specialty food industry.
The Winter FancyFaire offers a renewed and immersive format combining exhibition, tastings, business meetings, innovation showcases and off-site experiences. The event aims to facilitate more targeted connections between manufacturers, distributors, importers, buyers and industry professionals, while showcasing the latest trends in the food industry.
Why participate?
The Winter FancyFaire attracts a highly qualified professional audience made up of buyers, distributors, importers, brokers, foodservice professionals and specialty retailers.
The results of the 2026 edition demonstrate the scale and quality of the event:
- 12,000+ industry professionals;
- 4,000+ buyers;
- 1,835 key buyers involved in purchasing decisions;
- 1,000+ exhibitors from the United States and around the world;
- 135,000 sq. ft. of exhibition space;
- 16 off-site tasting locations.
Participate under the Groupe Export banner and benefit from a turnkey booth including:
- Booth structure, carpet, LED lighting and wastebasket;
- Shelving;
- 1 front counter with graphic (high-resolution file to be provided);
- Back wall graphic (high-resolution file to be provided);
- 1 table;
- 3 chairs;
- Certificate of insurance;
- Event coordination and on-site support provided by a Groupe Export representative;
- Shipment consolidation coordinated by Groupe Export.
Financial assistance for exhibitors
Reimbursement of a flat-rate travel allowance of $1,250 per person, up to a maximum of two allowances per company.
- To be eligible for a flat-rate travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- To obtain two flat-rate travel reimbursements, the same proof listed above must be submitted for each reimbursement.
→ If the two participants share the same means of transportation (e.g.: carpooling), two separate transportation proofs will be required, showing either the company name or the traveler’s name (e.g.: two invoices).
→ If the two participants share the same accommodation, two separate accommodation proofs will be required (e.g.: two hotel invoices).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Financial assistance covering 75%* of the additional costs related to your booth setup and the shipment of samples (consolidated with Groupe Export), up to a maximum of $6,000 of eligible expenses per company.
Groupe Export reserves the right to request any additional supporting documents.
By registering for this event, you agree to complete and return the activity report that will be sent to you. You will have 60 days following the event to return the completed report; otherwise, you may be required to reimburse the subsidies received for this activity. The compiled data will be used solely to assess the economic impact of this activity.
Financial assistance for visitors
Reimbursement of a travel lump sum of $1,250 per company
- To be eligible for a lump sum travel reimbursement, the company must provide proof of travel (e.g.: invoice for a plane, train, or bus ticket including the full itinerary, or a gas receipt near the destination) AND proof of accommodation (e.g.: official hotel or Airbnb invoice).
- An additional flat-rate amount of $500 will be granted if your company is located in one of the following regions AND the departure also takes place from that region: Gaspésie–Îles-de-la-Madeleine, Côte-Nord, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue, or Nord-du-Québec.
Groupe Export reserves the right to request any additional supporting documents.
Cancellation Policy
The Groupe Export Agri-Food is a non-profit organization that manages export financial programs from the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and Agriculture and Agri-Food Canada.
As a government program manager, Groupe Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:
When a participation or registration form is signed by a representative of a company, this company becomes liable to the Groupe Export Agri-Food, as this form is a contract between the company and the Association.
- In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Groupe Export’s financial department at 450-649-6266. Direct deposits are preferred.
- The remaining 50% of participation fees must be paid at least 60 days before the activity.
- If the company does not respect these terms, Groupe Export Agri-Food has the right to cancel the company’s participation.
When a company is cancelling its participation:
→ If the company or the Groupe Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
→ In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.
→ All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.
This policy was ratified by the Groupe Export’s Board of Directors on February 14, 2008.
Eligibility for Exhibitors and Visitors
To be eligible for the applicable provincial subsidies for this activity, whether as an exhibitor or a visitor, the company must:
- Meet all eligibility criteria for provincial and federal subsidies applicable to this activity;
- Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business;
- Have a registration number with the Food & Drug Administration (FDA).
The Groupe Export reserves the right to refuse any registration for this activity.
Exhibitor Registration
Visitor Registration
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