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PLMA Amsterdam

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Date and hour From May 20 to 21, 2025
Location RAI Amsterdam Convention Centre
Europaplein 24 1078 GZ
Amsterdam, Pays-Bas
See the itinerary
Advisor
Vivianne Cameron
450-649-6266 ext: 215

The PLMA has established itself as the largest event for private label professionals in the world, attracting over 18,500 visitors from 125 countries and nearly 3,000 exhibitors. Thanks to the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), this event provides Canadian companies with privileged access to a growing market and growth opportunities on a new continent.

Moreover, the private label market is experiencing explosive growth, becoming fully integrated into consumers’ purchasing habits. Indeed, the rise in food prices has driven consumers to seek high-quality alternatives at more affordable prices. Participating in this trade show represents an excellent opportunity to export your products to a new market without having to invest in marketing.

Don’t miss this unique opportunity! Register quickly, as spaces are very limited!

Exhibit at this trade show under the Group Export’s umbrella, in a generic formula, and benefit from several advantages including:

  • White laminated wall panels;
  • 1 sign with the company name;
  • Three badges per 3m x 3m booth;
  • Listing in trade show publications (subject to publishing deadlines);
  • Event coordination and on-site support provided by a Groupe Export representative.

Please note that in order to exhibit at the PLMA show, it is mandatory to be a member of the Private Label Manufacturers Association. If you are not yet a member, a membership fee of 1,500 euros must be paid directly to the association. If you became a member at the PLMA show in Chicago, your membership is also valid for the Amsterdam show.

Price:

  • Regular space (3m x 3m): 8600$*

3m x 3m space: $8,600*

**Subject to the approval of the AgriMarketing fundi of Agriculture and Agri-Food Canada. If the activity is approved, an amount of $3,000 will be reimbursed for your participation. Additionally, financial assistance for the additional costs of setting up your booth and sending samples will increase from 50% to 75%.**

Financial assistance for exhibitors

  • Reimbursement of a travel lump sum of $1550 per person, for a maximum of two lump sums per company.
    • To benefit from the lump sum, the company must absolutely provide proof of travel (e.g. airline, train, bus ticket, etc. with complete itinerary or gas receipt near destination) AND proof of accommodation (e.g. official hotel invoice, AirBNB, etc.).
    • To obtain two travel lump sum reimbursements, the same proof mentioned above is requested for each reimbursement.
      • If the two people share the same transportation (e.g. carpooling), two separate proofs of accommodation will be required and the name of the company or traveler must appear on them (e.g. two hotel bills).
      • If the two people share the same accommodation, two separate proofs of transportation will be required (e.g. two airline tickets).
    • You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.
  • 50%* financial assistance on the additional costs of setting up your booth and sending samples (when consolidating with Group Export) up to a maximum of $6,000 in eligible expenses per company. *If the federal grant is approved, the financial assistance will be 75%.
  • The Group Export reserves the right to request any additional supporting documentation.

By registering to this event, you agree to complete and return the activity report which will be forwarded to you shortly. You will have 60 days following the event to send us back the completed report, otherwise you may be required to reimburse the subsidies received for this activity. The data that will be compiled is for the sole purpose of evaluating the economic benefits of this activity.

Financial assistance for visitors

Reimbursement of a travel lump sum of $1550 per company. You will be entitled to an extra $500 per lump sum if your company is located in one of the following regions: Gaspésie-Îles-de-la-Madeleine, Côte-Nord, Saguenay-Lac-Saint-Jean, Bas-Saint-Laurent, Abitibi-Témiscamingue and Nord-du-Québec.

  • To obtain one travel lump sum reimbursement:
    • The company must imperatively provide proof of travel (e.g., an invoice of flight, train, bus, etc. with complete itinerary or receipt for the purchase of gas near the place of destination) AND a proof of accommodation (e.g., official hotel invoice, AirBNB, etc.). Accommodation must have been paid for; redemptions of bonus points of any kind remove the right to this subsidy.

The Group Export reserves the right to request any additional supporting documents.

Cancellation Policy

The Group Export Agri-Food is a non-profit organization who manages export financial programs from the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec and from Agriculture and Agri-Food Canada.

As a government program manager, Group Export has defined a general cancellation policy to follow when participating in a trade show. Policy’s details are as follows:

When a participation or registration form is signed by a representative of a company, this company becomes liable to the Group Export Agri-Food, as this form is a contract between the company and the Association.

  • In the five days following registration, the company must pay, as a deposit, 50% of participation fees. This amount can be paid by check, direct deposit or credit card by contacting Group Export’s financial department at 450-649-6266. Direct deposits are preferred.
  • The remaining 50% of participation fees must be paid at least 60 days before the activity.
  • If the company does not respect these terms, Group Export Agri-Food has the right to cancel the company’s participation.
  • When a company is cancelling its participation:
    • If the company or the Group Export Agri-Food finds a replacing participant, the full amount will be reimbursed, except for a $200 administration fee, as soon as a replacing participant has paid in full the amount due.
    • In case a substitute cannot be found, all other incurred charges, including 100% of the invoice for a space reservation, would be charged to the company.

All cancellation requests must be made in writing and be addressed to the person in charge of the activity, whose name appears on the participation form.This policy was ratified by the Group Export’s Board of Directors on February 14, 2008.

Eligibility for Participants
To qualify as a participant, the company must:

  • Meet all eligibility criteria for provincial subsidies applicable to this activity.
  • Hold a license number from the Canadian Food Inspection Agency under the Safe Food for Canadians Regulations (SFCR) or demonstrate that it is not required for its type of business.
  • The Group Export reserves the right to refuse any registration for this activity.

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