ECRM – The Coffee, Tea & Cocoa, Summer Session 2025

A WINNING FORMULA, GUARANTEED MEETINGS!

The Group Export Agri-Food, in partnership with ECRM (Efficient Collaborative Retail Marketing), is offering you a unique formula for individual meetings with buyers in your product categories. You will benefit from one-on-one meetings with retail buyers in the United States and Canada. These meetings will last 10 or 20 minutes, depending on the chosen session.

Click here to see the confirmed buyers’ list for the The Coffee, Tea & Cocoa, Summer Session.

How ECRM works:

• You will be provided with a personalized program, tailored to your abilities and objectives. A quality program, with individual meetings!
• MarketGate Software: you will have access to buyer information through the software, enabling you to plan effective and relevant appointments. For tracking meetings, you will be able to add your notes, which you will also have access to after the event.
• ECRM: appointments of 10 or 20 minutes are scheduled consecutively for 3-4 hours each day.
• RangeMe:  this platform enables direct contact with buyers for sample requests, orders and ongoing conversations.
• ECRM “Client Success Manager”: assists you throughout the program: from meeting preparation to meeting follow-up.

Three options are available within the framework of ECRM | Discovery Hub, Innovation Pipeline & Planning Session

Discovery hub – 10 minutes

• Ideal for brands looking to get discovered by national and regional buyers that are sourcing new products and suppliers.
• Includes access for one (1) attendee: 10-minute appointments in the ballroom, hotel accommodations, meals, ECRM session services, networking functions and educational opportunities.
• Register an extra attendee for US$600 per person, per day.
• This option is open to first-time attendees only.

Innovation Pipeline – 10 minutes

• Ideal for brands seeking to increase their distribution with buyers including national, regional and alternative channels.
• Includes access for one (1) attendee: 10-minute appointments in a private 10×10 booth, hotel accommodations, meals, ECRM session services, networking functions and educational opportunities.
• Register an extra attendee for US$600 per person, per day.

Planning session – 20 minutes

• Ideal for brands seeking strategic collaboration, distribution and planning with key buyers across all channels.
• Includes access for two (2) attendees: 20-minute appointments, hotel accommodations, meals, ECRM session services, networking functions and educational opportunities
• Register an extra attendee for US$600 per person, per day.

Pricing Options

• Early bird discount until March 21st, 2025:
  • 10min: Session Discovery Hub: $4,300
  • 10min: Innovation Pipeline: $5,400
  • 20min: Planning session: $8,500
• Regular rate:
  • 10min: Session Discovery Hub: $4,500
  • 10min: Innovation Pipeline: $5,650
  • 20min: Planning session: $8,900

A minimum number of participants is required to make this activity possible.

Market data

An Health and Wellness Series – Organic tea trends in the United States – Focus on top five markets presented by Agriculture and Agri-Food Canada, has shown that”Tea sales in the United States grew at a categorized annual growth rate (CAGR) of 3.1% from 2016 to 2021 and are forecast to grow at a CAGR of 3.3% from 2021 to 2026. Organic tea sales in the United States grew at a CAGR of 5.8% from 2016 to 2021 and are forecast to grow at a CAGR of 6.6% from 2021 to 2026, both below the global average rates”.