Round table – How to develop your business in the Middle East

DATE: August 7, 2024 (10 a.m. to 12 p.m.)

LOCATION: Groupe Export agroalimentaire

DURATION: 2 h
Presentation
10 a.m. to 11 a.m.
Individual meetings
11 a.m. to 12 p.m.

Group Export Agri-Food  invites you to attend a roundtable discussion on the Middle Eastern agri-food market, moderated by Ms. Nathalie Doré, Regional Agri-Food Trade Commissioner for the Middle East at the Consulate General of Canada in Dubai. You’ll learn more about this fast-evolving market, how to do business there, the pitfalls to avoid, best practices and winning marketing strategies for breaking into this market. This round table is the ideal opportunity to validate the potential of your products in this market.

Topics to be covered include :

• Market overview
• Consumer trends
• Opportunities for Canada
• Challenges to overcome
• Tips for entering the market

With a population of over 9.8 million in 2021, 86.8% of whom live in urban areas, the Middle East is a booming market. According to Agriculture and Agri-Food Canada, in 2020, “Canada was the fifth largest exporter of agri-food and seafood products to the UAE, worth C$986 million, representing a market share of 5.1%. The main Canadian exports were canola seeds, lentils, durum and common wheat, and shelled peas.” By 2020, their open economy was valued at US$354 billion.

What’s more, the presence of a huge number of foreigners in the UAE, as well as many affluent Emiratis, has introduced consumers to flavors from around the world, so there is now a demand for a wide range of international foods. Take advantage of this market, which offers excellent potential for Canadian agri-food products.

One-on-one meetings with Ms. Doré will be organized following the presentation.

Options

Member rate – Free
Non-member rate – Free

Trainer

Our guest will be Nathalie Doré, Regional Agri-Food Trade Commissioner Middle East at the Consulate General of Canada in Dubai. In this role, she manages all of Canada’s bilateral agricultural relations in the UAE, including the facilitation and promotion of bilateral trade, as well as the promotion of research collaboration between Canadian and Emirati universities and agricultural research centers.