The idea to create INOV IMPORT EXPORT INC arose from the observation of the difficulties experienced by the Canadian agri-food industry following the Chinese embargo on Canadian wheat and pork. In this context, we realized that Canadian companies and in particular Quebec companies, should explore and develop new markets, not only for products that have been subjected to the embargo, but other important products of the economy of which the USA is the only main one market. To do this, the current and future potential offered by the African market is a great business opportunity to be seized for all ambitious Quebec companies. With the advantage of mastering local specificities and the main challenges of the market, INOV IMPORT EXPORT INC is positioned as the ideal partner.